Promoting your upcoming craft shows is just as important as creating your products. Social media is a powerful tool to generate buzz, increase foot traffic, and connect with potential customers before the event even starts. Consistently posting about your upcoming schedule on your personal and business Facebook and Instagram pages ensures that your audience is aware of where they can find you and encourages them to make plans to visit your booth.
How Far in Advance Should You Start Posting?
Start promoting your craft show schedule at least four to six weeks before your first event. This gives your audience enough time to plan, especially if they need to travel. The earlier you start, the more opportunities you have to remind your followers.
Create a post announcing your schedule for the next couple of months, listing all upcoming shows with dates, locations, and any special details. Pin this post to the top of your Facebook page so it is easily accessible.
Posting Schedule and Content Ideas
A consistent posting schedule keeps your audience engaged without overwhelming them. Aim to post every couple of days leading up to the event.
Four to Six Weeks Before the Show
Announce your upcoming schedule with a simple post listing all events.
Share a behind-the-scenes photo of you preparing inventory.
Ask your audience if they have been to this craft show before or plan on attending.
Three Weeks Before
Highlight one specific event with location details and booth information.
Share a sneak peek of a new product you will be selling.
Post a throwback photo from a previous craft show to build excitement.
Two Weeks Before
Post a video of your workspace or your crafting process.
Offer a special incentive for those who visit your booth, such as a discount or a small freebie.
Remind your audience of the date and location with a countdown.
One Week Before
Show your final event preparations, like packing up your inventory.
Share testimonials or feedback from previous craft show customers.
Go live on Instagram or Facebook to talk about what visitors can expect at your booth.
The Day Before
Post a reminder with your booth number and a map if available.
Let your audience know your setup is complete and you are ready for them.
The Day Of
Post a quick morning reminder that the event is happening today.
Share behind-the-scenes content throughout the day.
Encourage attendees to stop by and tag you in their posts.
Additional Tips and Tricks
Use hashtags relevant to the event, such as the craft show name and location-based tags, to reach more people.
Engage with your audience by responding to comments and messages about the event.
Cross-promote with other vendors by sharing their posts and asking them to share yours.
If the event has a dedicated social media page, interact with their posts and share them on your stories.
After the event, post a thank-you message with a recap of how the day went and a reminder of your next show.
By consistently posting and keeping your audience informed, you increase the chances of drawing more visitors to your booth. Marketing your craft show schedule is about building excitement, engaging with potential customers, and making it easy for them to find you. The more effort you put into promotion, the better your turnout will be.
Next we’ll talk about planning inventory!
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