Day of Show Etiquette and Selling Tips

A successful craft show isn’t just about having great products—it’s also about how you engage with customers. Your attitude, booth presence, and sales approach can significantly impact your sales and customer experience. Good vendor etiquette makes a lasting impression, encouraging customers to buy from you and even return for future events.

Customer Engagement: How to Make a Great First Impression

First impressions matter, and how you greet potential customers sets the tone for their shopping experience.

• Stand up and acknowledge each customer: Sitting behind your booth can make you seem uninterested. Stand up, smile, and make eye contact when someone approaches.

• Greet them without pressure: A simple “Hi there, thanks for stopping by!” is friendly without being pushy.

• Give them space to browse: Let customers look around before asking if they need help. Some people like to take their time.

• Offer assistance: A casual, “Let me know if you have any questions” invites conversation without making them feel obligated.

Encouraging Customer Interaction

• Offer free samples (if applicable): If you sell consumables like candles, soap, or food, let customers experience your product firsthand. Instead of just placing samples on the table, actively ask, “Would you like to try this?”

• Demonstrate products: Show how an item is used, worn, or styled if applicable. This builds interest and can increase sales.

• Engage in small talk: If a customer seems interested but hesitant, ask a friendly question like, “Are you shopping for yourself or looking for a gift?” This can lead to a conversation and, potentially, a sale.

Collecting Emails for Future Sales

A craft show is not just about selling today—it’s about building relationships with future customers. One great way to do this is by collecting emails.

• Offer a giveaway: Have a simple sign-up sheet or QR code for a small giveaway (such as a free item or discount). Customers love the chance to win something, and it gives you a way to stay in touch.

• Explain the benefit: Let customers know they’ll receive early access to new products, exclusive discounts, or craft show schedules.

The Power of a Great Attitude

Your energy and enthusiasm influence how people perceive your products. Research in psychology shows that positive social interactions enhance a customer’s experience, making them more likely to make a purchase.

• People buy from people they like: A warm, engaging vendor is more memorable than one who seems uninterested or distracted.

• Confidence in your product encourages sales: If you believe in what you’re selling, customers will too.

• Smiling and friendly body language create comfort: A simple smile can make customers feel welcomed and more likely to browse.

Packing Up: End of Show Best Practices

Even if sales have slowed down, never pack up early. Customers may still be arriving, and leaving before the official end time is unprofessional and discourages last-minute buyers.

When it’s time to pack up:

• Take inventory: Knowing what sold helps you prepare for the next show and restock bestsellers.

• Pack neatly and stay organized: Place items in labeled bins or boxes to make setting up at the next event easier.

• Thank the event organizers: Building a good relationship with event coordinators can lead to better booth placements and invites to future shows.

Final Thoughts

Craft shows are about more than just sales—they’re about customer experience and brand building. Engaging with customers, maintaining a positive attitude, and staying professional throughout the event can make a huge difference. The more approachable and prepared you are, the more successful your craft show experience will be.

Next up: Day after show, what’s next!